Ryan Gould highlighted, "This time of year, people think about shopping, commerce, so we would agree that the timing is ideal, and we've also been able to scale Max with ads and partner with brands." He emphasizes the significance of the Black Friday timeframe for shopping, making it an opportune moment for launching these shoppable ad solutions.
Gould stated, "Powered by KERV's AI technology, Moments is able to use audio and visual cues to identify relevant themes, sentiment, and on-screen elements." This showcases how technological integration enhances contextual relevance in advertising, allowing advertisers to connect more effectively with audiences.
Explaining the technology behind Moments, he detailed, "The company was able to scan and catalog more than 31,000 hours across 3,000 titles and 10,000 episodes to create 186 million data signals, ultimately using machine learning and AI to target relevant themes." This highlights the extensive data analysis supporting their advertising strategies.
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