Marketing Briefing: Brands collaborate on influencer marketing with an eye on 'community infiltration,' finding fee savings
Briefly

from Digiday8 months ago
Marketers recognize benefits of collaborating with multiple brands in influencer marketing to increase attention and authenticity.
Digidayhttps://digiday.com/marketing/marketing-briefing-brands-collaborate-on-influencer-marketing-with-an-eye-on-community-infiltration-finding-fee-savings/
Cost savings and potential audience growth through brand collaborations are appealing due to tight marketing budgets and the need for new growth areas.
Digidayhttps://digiday.com/marketing/marketing-briefing-brands-collaborate-on-influencer-marketing-with-an-eye-on-community-infiltration-finding-fee-savings/
Authenticity and varied brand partnerships in influencer content make it more engaging for followers and enhance the overall brand storytelling.
Digidayhttps://digiday.com/marketing/marketing-briefing-brands-collaborate-on-influencer-marketing-with-an-eye-on-community-infiltration-finding-fee-savings/
Read at Digiday
#influencer-marketing #brand-collaborations #authenticity #audience-growth #marketing-budgets
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