Marketing Briefing: B2B marketers invest more in influencer marketing as channel proves itself
Briefly

from Digiday1 month ago
Influencer marketing shops report a surge in B2B inquiries, with a significant increase in RFPs including B2B asks.
Digidayhttps://digiday.com/marketing/marketing-briefing-b2b-marketers-invest-more-in-influencer-marketing-as-channel-proves-its-worthy-of-investment/
B2B brands have been slower to adopt influencer marketing but are now increasingly recognizing its effectiveness in reaching their target audiences.
Digidayhttps://digiday.com/marketing/marketing-briefing-b2b-marketers-invest-more-in-influencer-marketing-as-channel-proves-its-worthy-of-investment/
Read at Digiday
#b2b-marketing #influencer-marketing #content-creation #digital-marketing #audience-engagement
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