As the search landscape evolves, marketers are embracing change, with a significant 94% of leaders feeling at least somewhat prepared for AI search optimization. The excitement surrounding the predicted decline of traditional search traffic contrasted with a divide in strategic adjustments reveals a complex terrain ahead. While familiarity with new platforms is anticipated, the challenge of data privacy and rapidly evolving technologies remains at the forefront of concerns as marketers rethink their approaches, especially in leveraging social media and e-commerce opportunities amidst this transition.
Search is changing and marketers say they're ready for it. A new study from Botify found that 94% of marketing leaders say they are at least somewhat prepared to optimize brand visibility for AI search.
Nearly two-thirds were excited by Gartner's prediction that AI chatbots will cause a 25% drop in traditional search engine traffic by 2026.
While marketers have been working on their social media and e-commerce search strategies for years, there's a steep learning curve in figuring out just what to do for generative AI marketing plans.
About the same amount said they're concerned about data privacy. And nearly half are worried about how to keep up with the pace of innovation.
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