Lyft's ad platform, Lyft Media, expanded significantly this week with key partnerships that enhance measurement and targeting capabilities for advertisers, enabling better connection of ad exposures to outcomes.
The partnership with Foursquare allows brick-and-mortar advertisers to utilize location-based measurement, directly linking ad exposure to in-store visits, which provides insights into customer behavior and foot traffic incrementality.
With NCS, CPG advertisers can now analyze both in-store and online sales impacts effectively by examining buy rates, penetration, and conversions of both new and existing customers.
Lyft's collaboration with LiveRamp allows advertisers to utilize their own customer datasets for enhanced targeting, offering deeper insights into customer segmentation beyond just destination or payment methods.
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