LiveRamp's partnership with Criteo enables Boots to enhance advertising effectiveness by uniting its extensive customer data with online and offline sales, ensuring better ROAS.
This collaboration empowers advertisers with a clearer, omnichannel view of the customer journey, illustrating how online exposure influences in-store purchases.
By combining first-party data across retail environments, advertisers can achieve improved reporting on ad spend efficiency, thereby optimizing return on ad spend.
Utilizing LiveRamp's Data Collaboration Platform alongside Criteo's solutions strengthens brands' targeting capabilities and fosters deeper customer relationships through personalized advertising.
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