Live from Ragan's Social Media Conference: Optimizing your short-form video content - PR Daily
Briefly

"We recommend that brands take on a very editorial approach and show their human community truth... So when you're programming your content showing diversity in your audience, and what you're providing in regards to the entertainment and content, you're sharing consumer truth."
"Jump into a scene - don't set it... This will encourage your audience to join you in the scene - and stay with you."
Read at PR Daily
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