Melanie English emphasizes that limiting LinkedIn to just a job search site is shortsighted. It offers broader opportunities for brand strategy and revenue growth for small businesses.
DeAndre Brown showcases that LinkedIn is crucial for expanding career opportunities and challenging traditional perceptions of influencers and creators, offering a unique platform for professional growth.
LinkedIn serves as a key channel for building a following, driving relevance, and establishing trust with audiences, reflecting the core principles of social media marketing.
Utilizing LinkedIn for brand building requires being authentic while adapting to the platform's language, resonating with diverse demographics and maintaining a fresh approach similar to other social media platforms.
[
add
]
[
|
|
...
]