"Customer expectations will continue to grow year-over-year. How do we as marketers meet those expectations and set our brands apart?" asked Talisha Padgett, Microsoft's general manager, martech platforms and AI... it's all about infusing AI, from planning all the way through analytics, which will also enable a unique customer experience.
"Here are five stages across the marketing funnel where genAI can be used: Understanding the customer, Ideating and strategizing, Campaign creation and deployment, Customer personalization and engagement, Campaign monitoring and performance analytics."
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