Marketing
fromThedrum
1 week ago10 common mistakes that reduce your communications ROI (and how to fix them!)
Aligning communications strategies with business vision and sales activity is crucial for maximizing ROI.
Dealers like artists with established sales records because it lowers their already considerable financial exposure. Renting a gallery space in Tribeca costs anywhere between $8,000-30,000 a month on top of staff, marketing, and daily operations. With that kind of overhead, very few business owners can afford to take on the financial risk of untested artists.
A recent MIT report, titled "The GenAI Divide: State of AI in Business 2025," reveals that while U.S. businesses have collectively invested between $35 billion and $40 billion in AI initiatives, almost all of them (95%) are seeing zero return on their investments or no measurable impact on profits. Only 5% are seeing "value" from AI.