Leader Spotlight: Driving demand with the digital shelf, with Marianna Zidaric - LogRocket Blog
Briefly

The digital shelf is the new physical shelf, transforming how products are displayed, marketed, and sold in an increasingly eCommerce-driven world.
Our approach to ecommerce blends technology and creativity, ensuring that the customer journey is seamless, enhancing consumer experiences across digital and physical touchpoints.
At Spin Master, we prioritize understanding each shopper's journey and optimizing every moment from inspiration to purchase - that’s how we drive effective marketing.
Digital may have changed the way we reach shoppers, but the essence of our job as marketers remains: serving the right ad to the right shopper.
Read at LogRocket Blog
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