Kraft Heinz is courting Gen Z with Taco Bell meal kits, ASMR content and more
Briefly

"Gen Z is moving over into adulthood and are becoming more of the day-to-day purchasers. So that's a lot of what we're trying to build around our portfolio, both through digital communication and at the store level."
"The push comes at a time when Kraft is adjusting its portfolio to changing tastes by focusing on innovation. In October, the company posted its third-quarter earnings, in which it reported $6.38 billion in revenue, missing analysts' forecast of $6.41 billion."
Read at Modern Retail
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