Kellanova partners with IPG, FCB, The Martin Agency, MullenLowe, and Tombras for global and U.S. creative and marketing services for various snack brands.
The decision to shake up its agency roster is aimed at enhancing creative prowess, strategic consistency, and future-fit capabilities across Kellanova's portfolio.
Kellanova emphasizes selecting ambitious agencies with digital-first approaches, innovation, diverse resources, operational excellence, and creative firepower for brand growth.
IPG's FCB wins the creative duties for Pringles, previously held by Grey, while Publicis will lead creative for Pop-Tarts and manage media for North America brands.
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