#kellanova

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fromDigiday
2 weeks ago

Behind Kellanova's AI-powered push to improve creative and alter agency fees

Kellanova has been working with creative technology firm Vidmob and industry association MMA Global to measure the effectiveness of creative deployed on Meta ad units, using an AI-enabled solution to better understand which of its creative assets caught the eyes of consumers and which went under the radar. It's now using the findings to tighten up its creative production - and alter its commercial relationships with creative agencies.
Marketing tech
European startups
fromFortune
2 months ago

Snack stars are aligning as the FTC clears the $36 billion Mars-Kellanova merger for launch

Kellanova shares increased after the merger with Mars Inc. cleared U.S. regulators.
fromwww.dw.com
2 months ago

Mars' acquisition of Pringles' maker triggers EU alarms DW 06/26/2025

"By acquiring Kellanova, Mars will add several very popular brands of potato chips and cereals to its already broad and strong product portfolio," said EU competition chief Teresa Ribera.
Europe news
Silicon Valley food
fromstupidDOPE | Est. 2008
3 months ago

Pop-Tarts Jumps into the Freezer Aisle with Ice Cream Pints and Sandwiches for Summer | stupidDOPE | Est. 2008

Pop-Tarts is introducing a new line of ice cream pints and sandwiches, combining nostalgic flavors with a frozen twist.
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