Taco Bell is bringing back the Big Cheez-It on Friday, Sept. 20Taco Bell will bring back Big Cheez-It menu items starting September 20, including a new Crunchwrap with two Cheez-Its.
Mars buying Kellanova in $30B deal to expand reach into salty snack categoryMars is acquiring Kellanova for nearly $30 billion, significantly increasing its snack brand portfolio.
Makers of Snickers and Pringles to Merge in $36 Billion Food DealMars to acquire Kellanova, creating a new global food giant valued at $35.9 billion, expanding its snacks portfolio.Acquisition enhances Mars' strategy to diversify beyond sweets into salty snacks.
Snack maker behind Pop-Tarts and Cheez-It acquired by Mars in deal worth nearly $36BMars is acquiring Kellanova for nearly $36 billion, enhancing its snack brand portfolio.
Mars is buying the maker of Pringles and Cheez-It for almost $36 billionMars is acquiring Kellanova for $36 billion to expand its snack offerings, focusing on salty snacks like Pringles and Cheez-Its.
Mars buying Kellanova in $30B deal to expand reach into salty snack categoryMars is acquiring Kellanova for nearly $30 billion, significantly increasing its snack brand portfolio.
Makers of Snickers and Pringles to Merge in $36 Billion Food DealMars to acquire Kellanova, creating a new global food giant valued at $35.9 billion, expanding its snacks portfolio.Acquisition enhances Mars' strategy to diversify beyond sweets into salty snacks.
Snack maker behind Pop-Tarts and Cheez-It acquired by Mars in deal worth nearly $36BMars is acquiring Kellanova for nearly $36 billion, enhancing its snack brand portfolio.
Mars is buying the maker of Pringles and Cheez-It for almost $36 billionMars is acquiring Kellanova for $36 billion to expand its snack offerings, focusing on salty snacks like Pringles and Cheez-Its.
Mars, maker of M&M's and Snickers, to buy Cheez-It owner Kellanova for nearly $30 billionMars is acquiring Kellanova for $30 billion to enhance its snacking portfolio with major consumer brands.
Kellanova expands partnership with IPG to accelerate brand growthKellanova partners with IPG for global creative and marketing support.
Kellanova Names IPG Global Creative Partner on Select BrandsKellanova expands agency partnerships to accelerate brand growth.
Kellanova expands partnership with IPG to accelerate brand growthKellanova partners with IPG for global creative and marketing support.
Kellanova Names IPG Global Creative Partner on Select BrandsKellanova expands agency partnerships to accelerate brand growth.
The Pop-Tarts Bowl featured the ritual sacrifice of the brand mascot. It was weird. But was it smart?Pop-Tarts generated $12.1 million in media exposure during the Pop-Tarts Bowl.Brand exposure was significantly more than what Kellanova paid for sponsorship, resulting in a 6:1 return on investment.