The proposed merger between Kellanova and Mars Inc. has garnered attention as it recently cleared a crucial hurdle with U.S. regulators, specifically the Federal Trade Commission. Following nearly a year of investigation, the FTC indicated that the merger would not pose a threat to market competition. Kellanova, formed from the 2023 split of Kellogg Co., owns numerous popular snack brands. The merger aims to enhance Mars's portfolio and is expected to finalize by year-end, pending further regulatory review in Europe.
Snack maker Kellanova's shares rose Thursday on news that its proposed merger with Mars Inc. had cleared U.S. regulators.
Mars President and CEO Poul Weihrauch said that with the FTC's decision, the proposed merger has now cleared all but one of the 28 regulatory approvals it sought.
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