Mars, maker of M&M's and Snickers, to buy Cheez-It owner Kellanova for nearly $30 billionMars is acquiring Kellanova for $30 billion to enhance its snacking portfolio with major consumer brands.
Mars and Omnicom on embracing generative AI: 'This is a Wild West tool'Mars Inc. and Omnicom discuss the power and perils of AI-powered marketing in the modern technological landscape.