"I just had this desire to not email for a living anymore and figured I would not be starting from scratch, because I had this pile of information from working at these big media companies," Rahma told the crowd.
"We’re fortunate to have built a format that is really easy to understand. When we thought of it, we were like, let's make something that is scalable and is also really easy to understand from an advertising sponsorship partnership perspective," says Rahma.
"It's the only way to deepen the conversation and the engagement with an audience that is bombarded with stuff all the time," Rahma says.
"Our branded content routinely gets the same amount of views as the organic content- sometimes more," he says.
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