Jaguar's rebranding campaign, which includes a new logo and design philosophy, has generated significant controversy but may also establish a new era for the brand.
Jim Heininger believes Jaguar's staged unveiling is a brilliant strategy meant to maintain interest and engagement in a highly competitive auto market, showcasing new designs for a fresh customer base.
The marketing community is split on Jaguar's rebrand, with some praising it as a strategic move that energizes the brand while others remain doubtful about its final product.
Critics of Jaguar's rebranding express concern that it prioritizes modern aesthetics over the brand's historical legacy, suggesting that the new designs may alienate long-time fans.
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