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Do you sell cars?': Jaguar's rebrand prompts mockery, confusion online

Jaguar's latest ad campaign focuses on inclusivity without featuring cars, causing widespread confusion and backlash.
#electric-vehicles

Radical Jaguar rebrand and new logo sparks ire online

Jaguar's rebranding focuses on bold marketing but has drawn criticism for neglecting its automotive heritage during a pivotal shift to electric vehicles.

Jaguar Has A New Logo

Jaguar is launching a new brand identity with a unique approach to design elements rather than a traditional logo.
The automaker will introduce new all-electric models in 2026 after a brief hiatus from the market.

We'll See Jaguar's More Upmarket, Pure Electric Face In December

Jaguar is repositioning itself into the luxury electric vehicle market with a new lineup set to rival Bentley and Porsche.

Jaguar cuts petrol cars as it changes gear to an electric era

Jaguar prioritizes electric future over petrol cars.

Jaguar's Rebranding feels 'Confusingly Generic' as the Luxury Carmaker Announces New Visual Identity - Yanko Design

Jaguar's rebranding seeks to update its image for an EV-focused market while struggling to maintain its traditional luxury automotive identity.

Jaguar Follows Up Controversial Ad With Controversial EV

Jaguar is evolving into an EV-only brand by 2025, signifying a major transformation in its identity and brand strategy.

Radical Jaguar rebrand and new logo sparks ire online

Jaguar's rebranding focuses on bold marketing but has drawn criticism for neglecting its automotive heritage during a pivotal shift to electric vehicles.

Jaguar Has A New Logo

Jaguar is launching a new brand identity with a unique approach to design elements rather than a traditional logo.
The automaker will introduce new all-electric models in 2026 after a brief hiatus from the market.

We'll See Jaguar's More Upmarket, Pure Electric Face In December

Jaguar is repositioning itself into the luxury electric vehicle market with a new lineup set to rival Bentley and Porsche.

Jaguar cuts petrol cars as it changes gear to an electric era

Jaguar prioritizes electric future over petrol cars.

Jaguar's Rebranding feels 'Confusingly Generic' as the Luxury Carmaker Announces New Visual Identity - Yanko Design

Jaguar's rebranding seeks to update its image for an EV-focused market while struggling to maintain its traditional luxury automotive identity.

Jaguar Follows Up Controversial Ad With Controversial EV

Jaguar is evolving into an EV-only brand by 2025, signifying a major transformation in its identity and brand strategy.
moreelectric-vehicles

Do You Sell Cars?' Elon Musks Leads X Outrage Mob Over Jaguar's Woke' New Ad

Elon Musk criticized Jaguar's new ad strategy, connecting it to a larger conversation about corporate 'wokeness' and consumer backlash.
#luxury-cars

Jaguar Unveils Exclusive E-Type Commemorative Models to Mark 50 Years of Iconic Legacy | stupidDOPE

Jaguar celebrates the E-Type's legacy with exclusive commemorative models that blend vintage aesthetics with modern luxury and performance.

The Jaguar rebrand is already the most divisive of 2024

Jaguar's rebranding strategy is seen as misaligned with its branding and sales needs, causing significant public backlash.

Jaguar Unveils Exclusive E-Type Commemorative Models to Mark 50 Years of Iconic Legacy | stupidDOPE

Jaguar celebrates the E-Type's legacy with exclusive commemorative models that blend vintage aesthetics with modern luxury and performance.

The Jaguar rebrand is already the most divisive of 2024

Jaguar's rebranding strategy is seen as misaligned with its branding and sales needs, causing significant public backlash.
moreluxury-cars

Jaguar knows its bold new logo won't please everyone

Jaguar's new brand identity emphasizes modernity and challenges conventions, aiming to create a bold and original visual presence.

This Is Jaguar's New Six-Figure EV

Jaguar is repositioning itself from a premium brand to a luxury automaker with a new design language and elevated price points.

1957 Jaguar XKSS: A Legendary Piece of Automotive History Heads to Auction | stupidDOPE

Jaguar's legacy in 1950s racing, particularly with the iconic XKSS, underscores its historical significance and desirability among collectors.
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