Jaguar's radical rebranding strategy may disconnect from its traditional customer base, pivoting towards a luxury EV market aimed at younger demographics.
Jaguar's radical rebranding strategy may disconnect from its traditional customer base, pivoting towards a luxury EV market aimed at younger demographics.
Elon Musk criticises Jaguar's inclusive new ad amid rebranding backlash
Musk's sharp criticism of the ad for lacking a focus on cars underscores a broader cultural debate, where brands are caught between inclusivity and traditional marketing.