Jaguar Land Rover CEO Adrian Mardell is retiring after three decades with the company, including three years as CEO. The brand became notable for its "Copy Nothing" rebrand campaign, which featured an ad without cars, showcasing androgynous models and colorful slogans. This advertisement attracted significant social media attention, drawing millions of views but also criticism for prioritizing modernism over traditional marketing. Critics compared the campaign to earlier backlash faced by Bud Light and called it misguided in timing and execution.
"Our brand relaunch for Jaguar is a bold and imaginative reinvention and, as expected, it has attracted attention and debate. As proud custodians at such a remarkable point in Jaguar's history, we have preserved iconic symbols while taking a dramatic leap forward."
"The ad featured androgynous models in brightly colored, over-the-top outfits, including one man wearing a dress, along with other slogans such as 'create exuberant,' 'live vivid,' 'delete ordinary' and 'break moulds.'"
Collection
[
|
...
]