Jaguar Land Rover Limited will appoint PB Balaji as its new CEO in November, succeeding Adrian Mardell, who is retiring after 35 years. The company has shifted focus towards electric vehicles, reflecting the UK's environmental targets. Mardell's controversial decision to rebrand Jaguar's logo and advertise inclusivity sparked criticism from figures like Elon Musk and Trump, who labeled the campaign as 'woke'. Critics question the effectiveness of the advertisement, which showcased diversity without featuring cars, leading to concerns about consumer appeal and brand identity.
Jaguar Land Rover's new chief executive, PB Balaji, will take over from Adrian Mardell in November, marking a significant leadership change as the company shifts towards electric vehicle production.
Trump criticized Jaguar's recent advertising campaign as 'woke', branding it as a 'total disaster' and questioned consumer interest in the brand following its advertisement.
Elon Musk, responding to Jaguar's advertisement, sarcastically questioned if the brand was focused on selling cars, echoing criticism from the 'anti-woke' community.
The new advertisement featured diverse models and phrases promoting inclusivity but garnered backlash for its perceived departure from traditional car marketing, with critics labeling it as 'woke'.
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