'It's just going to be a competition of attention': Why performance marketers are shifting their prioritizes to build the brand
Briefly

from Digiday1 month ago
That's exactly why the brand stuff is getting more money. Because the challenge now is: How do you become interesting to buy? And you can't do that by just running Facebook ads.
Digidayhttps://digiday.com/marketing/its-just-going-to-be-a-competition-of-attention-why-performance-marketers-are-shifting-their-prioritizes-to-build-the-brand/
Agencies say they're seeing more requests for proposals seeking partners who can help with brand building over the span of the last few months, if not the last year.
Digidayhttps://digiday.com/marketing/its-just-going-to-be-a-competition-of-attention-why-performance-marketers-are-shifting-their-prioritizes-to-build-the-brand/
Read at Digiday
#performance-marketing #brand-building #digital-advertising #marketing-strategy #brand-awareness
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