So if you have a need to movie premieres, you often see those on the Super Bowl or you see, you know, kind of a cool new product or something like that, if that makes sense. You want, you know, 80 million people in the U.S. make upwards of a billion people worldwide, you know, for the ads that appear there to see your brand, this is the only place it's one of few places you can do it. And you pay a premium for getting your ad in front of all those people at the same time.
Well, for the Super Bowl, they measure website traffic. Whether that increased for more of the digital advertising we were talking about earlier, where it's like commerce brands, they can just literally measure how many visits do they get to the brand, how many people purchase. But for the Super bowl, often I also it's like, are pe...
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