#advertising-costs

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Digiday
2 weeks ago
Marketing

Temu's ad blitz exposes DTC turmoil: decoding the turbulent terrain

Temu's surging advertising expenditure, particularly on Meta, is causing concerns and price increases in the DTC market. [ more ]
Benzinga
1 month ago
Marketing

Elon Musk Reveals X's Surprisingly Low Advertising Costs, Hoping To Open Doors For Thrifty Advertisers

Elon Musk revealed that advertising on his social media platform costs as low as 3 cents per ad click.
Despite facing challenges with content moderation and declining ad revenue, the platform is making headlines and seeking to attract more businesses. [ more ]
Marketing Dive
1 month ago
Marketing

4 marketing headwinds to watch as election season heats up

Rising advertising costs for the 2024 election cycle
Challenges for marketers due to political allegiances, regulations, and emerging technology [ more ]
TheStreet
3 months ago
Marketing

Is 30 seconds of fame worth $7 million? Why advertisers still bet big on the Super Bowl

Super Bowl ads cost twice as much as regular ads due to the high viewership.
Advertisers measure the success of Super Bowl ads through website traffic and sales. [ more ]
Sacramento Bee
4 weeks ago
California

PG&E ran a TV ad touting its undergrounding work. Now it wants customers to pay for it

PG&E customers billed for safety ad costs without prior knowledge [ more ]
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