#advertising-costs

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Marketing tech
fromAdweek
1 week ago

Marketing Budgets Remain Constrained Amid Economic Uncertainty

CMOs face static marketing budgets amid economic uncertainty, with many lacking sufficient funds to execute their strategies effectively.
Online marketing
fromSearch Engine Roundtable
2 months ago

Google Local Service Ads Opts Advertisers Into Booking Links

Google is automatically enabling booking links on Local Services Ads, requiring advertisers to opt-out if undesired.
This new feature incurs charges for bookings similar to calls, raising concerns for advertisers.
fromRAIN News
8 months ago

Cost of podcast advertising drops to three-year low (Libsyn Ads)

In August, the average CPM for podcast advertising declined over three percent from July, reaching $21.26 for a 60-second ad spot, marking a historic low.
Marketing
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