Could this be the year when OG search engines become second best? Could Google and Bing soon be a thing of the past as more gen Zs and millennials turn to social platforms to learn the latest news, browse events and answer everyday life questions?
The evolution of social search and the preference of social media over search engines by Gen Zs and millennials suggest that social search will be the hottest trend in 2024. Marketers will need to understand and leverage 'social SEO' strategies to stay ahead.
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