"More than a third of B2B marketers are not maximizing the tools and channels available to them, and by not leveraging the power of content syndication, advanced display advertising, and a full-funnel approach, they're losing out on pipeline and revenue," said Tony Uphoff, president of Pipeline360.
"It may not be a new trend, but it's a growing one - moving from multiple platforms, tools and channels to a single solution (as far as possible, anyway). Bringing content syndication management, campaign management including display advertising, lead validation and standardization under one roof with links to CRM and marketing automation data, is a proffer that will make sense to many enterprise B2B marketers."
#integrate #pipeline360 #campaign-management #analytics #lead-validation #content-syndication #b2b-marketers #multichannel
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