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MarTech
4 months ago
Artificial intelligence

Integrate launches new Performance Center | MarTech

The new Performance Center by Integrate aims to accelerate and optimize marketing decision-making for B2B marketers.
The Performance Center offers two key capabilities: identifying gaps in account buyer groups and assigning trust and reliability scores to media partners using AI. [ more ]
MarTech
4 months ago
Marketing

Integrate launches new media solution | MarTech

Integrate has launched a new media arm called Pipeline360, which offers multichannel campaign management, analytics, lead validation and standardization, and segmentation.
According to a survey by Pipeline360, around one third of B2B marketers are not leveraging all available channels, with over a third not considering content syndication or not knowing how it works. [ more ]
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