#multichannel

[ follow ]
MarTech
1 month ago
Marketing

Beyond multichannel and omnichannel: Understanding the optichannel approach | MarTech

Multichannel allows interactions through various channels but lacks seamless integration.
Omnichannel provides a consistent experience across all channels for customers. [ more ]
MarTech
4 months ago
Marketing

Integrate launches new media solution | MarTech

Integrate has launched a new media arm called Pipeline360, which offers multichannel campaign management, analytics, lead validation and standardization, and segmentation.
According to a survey by Pipeline360, around one third of B2B marketers are not leveraging all available channels, with over a third not considering content syndication or not knowing how it works. [ more ]
[ Load more ]