While Michael Jordan's history-making Nike campaign and Dior's use of A-list actresses like Monica Bellucci and Natalie Portman may have set the mold, influencers are now expanding brand reach and impact.
69% of social media users trust influencer product recommendations over brand information, indicating the significant influence of influencers in the marketing landscape.
Companies incorporate influencer partnerships into their core strategies, training marketing departments as influencers and utilizing platforms like TikTok and Instagram for marketing transformations.
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