Social media's marriage with e-commerce is set to create 'buy' buttons on platforms, transforming casual scrolling into instant travel bookings.
In China, creators selling tours through platforms like Douyin is showing the effectiveness of social commerce, with Klook experiencing sales soaring to four times their 2019 levels.
Eric Gnock Fah noted the shift from traditional marketing to partnerships with creators, emphasizing that Klook's growth is driven by these collaborations.
The integration of e-commerce with social media faces hurdles, including diverse travel regulations and payment systems that must be addressed for global execution.
Collection
[
|
...
]