Influencers and social media platforms took center stage at many key marketing festivals, signaling the growing acceptance and importance of influencer marketing by brands and agencies.
Some major brands like Pepsi opted for big influencer partnerships over costly Super Bowl ad spots, showcasing a shift in marketing strategies towards influencers.
The best influencer marketing combines data and creativity, leading to a smart and strategic investment with potential returns for brands.
Prior to selecting influencers to work with, companies have access to valuable data such as engagement rates, follower demographics, and brand performance.
#influencer-marketing #marketing-strategies #data-driven-marketing #social-media-influencers #brand-partnerships
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