A proposed TikTok ban could potentially threaten the vibrant influencer community at 1600 Vine, impacting both content creators and brand presence on the platform. [ more ]
'This is garbage': Step aside, influencers we're now in the era of de-influencing
De-influencing is a rising trend as consumers become more aware of the impact of social media influencing on their spending habits and the environment.
Social media influencers earn by promoting products, often portraying a relatable, friend-like persona to their followers, leading to excessive consumerism. [ more ]
Iraqi TikTok star shot dead outside her Baghdad home
The killing of Iraqi TikTok celebrity Om Fahad highlights the dangers faced by social media influencers, especially in regions where their work may conflict with societal norms or government regulations. [ more ]
How are India's new-age influencers shaping the electoral game?
Political parties in India are increasingly relying on social media influencers to enhance their outreach and engagement in the upcoming general elections. [ more ]
Meet the "Super Vino Bros," the New Jersey Twins Who've Become Natural Wine's Most Unlikely Stars
Humility is lacking in the wine industry, perceived as exclusive and intimidating.
The Super Vino Bros aim to democratize the natural wine scene and highlight industry professionals rather than claiming authority on what to drink. [ more ]
Italy To Increase Regulation Of Social Media Influencers
Italy is expanding regulation of social media influencers by placing their activities under the same authority that oversees television and other audio-visual media.
The decision comes after a scandal involving a leading Italian fashion blogger, Chiara Ferragni. [ more ]
EU probe finds most influencers skirting Internal Market rules
The European Union has expressed concerns about the impact of social media influencers on various aspects of society, including health, politics, and the spread of disinformation.
A study by the European Commission found that 97% of influencers published posts with commercial content, but only 20% disclosed it as advertising. [ more ]
Georgia House panel endorses bill to force social media political messenger disclosures
The Georgia House Governmental Affairs Committee unanimously supported a bill requiring public disclosure of paid content by political campaigns and candidates.
The bill, known as House Bill 1039, aims to inform voters about endorsements on social media and does not specify a follower threshold for influencers. [ more ]
When to pay the ATO: How social media complicates tax
Social media influencers may need to pay taxes on their income depending on whether their work is considered a hobby or a business.
The Australian Taxation Office (ATO) uses several factors to determine if an influencer's work is a taxable business, including the commercial purpose, intention to engage in business, purpose of profit, regularity, and repetition of the activity. [ more ]
Influencers warned by FTC over 'inadequate' disclosures of artificial sweetener promotions
Social media influencers and trade associations have received warnings from the FTC for endorsing aspartame or promoting sugar without adequate disclosures.
The FTC requires that disclosures be easily noticeable and not require consumers to search for them.
The rule applies to paid sponsorships, promotions for free products, and any business or familial relationships. [ more ]