Virat Kohli and Cristiano Ronaldo are among the most popular sports figures globally, boasting significant social media followings. In 2024, Ronaldo led with 658 million Instagram followers and was the highest-paid star at $3.2 million per post. Kohli, with 278 million followers, stood as Asia's top athlete and earned $1.38 million per post, outperforming many global celebrities. Kohli's post celebrating India's 2024 T20 World Cup victory received 22 million likes, marking a significant milestone for an Indian account and capping off his international T20 career after leading his team to victory.
Virat Kohli's post after the 2024 T20 World Cup victory became the most liked post by an Indian account, garnering over 22 million likes on Instagram.
As the highest paid Instagram star in 2024, Ronaldo earned approximately $3.2 million per post, while Kohli made over $1.3 million, placing him among the top earners.
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