Influencer marketing doesn't need more metrics - it needs more trust and collaboration between brands and influencers

One major challenge we observed is that brands often struggle with determining the value of sponsored content. Brands also struggle with how to measure the return on investment from influencer campaigns.

Many influencers we interviewed said they often faced difficulties determining their fees and charging for their work. Upfront payments can be risky for brands if an influencer doesn't follow the terms of the partnership.

Another common issue involved payment terms. For brands, upfront payments can be risky if an influencer doesn't follow the terms of the partnership. Payment models based on conversions can be disadvantageous to influencers.

Questions often arise: How do brands determine the effectiveness of an influencer campaign? The creative process during an influencer campaign is another area where control can be ambiguous.

Read at The Conversation