Frameplay has launched its ad exchange to streamline the gaming advertising landscape, giving brands easy access to intrinsic in-game advertising inventory.
It is, by far, the biggest pool that you can access, in terms of users, impressions and volume, according to Frameplay president Jonathon Troughton.
Frameplay CEO Sandy Shanman emphasized the collaboration among three top firms as a critical mass of supply, enhancing the value for marketers.
The exchange can be utilized for programmatic purchasing and direct buys, aiming to broaden advertisers' options contextually and geographically.
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