If you're advertising using consumer data, show them a real value exchange

Marketers need to critically reassess whether personalized ads provide enough value to justify the use of consumer data, especially with stringent data privacy regulations in place.

As technology and practices evolve, the importance of a clear value exchange in personalized advertising is essential for ensuring consumer trust and loyalty. Brands must ask tough questions about how they use data.

With the shift away from cookies and an increasing presence of AI in marketing, brands need to ensure that they provide sufficient reasons for consumers to engage with and share their data.

Trust can be reinforced by adhering to data privacy regulations like GDPR, as transparency and respect for consumer data play a vital role in nurturing customer loyalty.

Read at The Drum