"As the European digital ad market, valued at €96.9bn, continues its shift toward programmatic-first approaches, the survey highlights a steady growth in programmatic spending across display, mobile, video, and emerging channels such as Connected TV and retail media."
"Cadi Jones, SVP Europe at Index Exchange, a contributor to the report, highlighted CTV as a pivotal growth area, stating, 'The rise of Connected TV is transforming how advertisers reach audiences, making it a key focus for programmatic investment.'"
"This comprehensive study provides a crucial benchmark for the buy- and the sell-side of the industry, helping to define the evolving strategies that will shape future investment and operations in programmatic advertising."
"Although growth in display programmatic investment is maturing, over a quarter of advertisers now allocate a large majority of their display budgets programmatically, with agencies reporting a 68% increase in programmatic buying."
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