I Tried LinkedIn Video to See If It Lived Up To The Hype.
Briefly

"Video is a powerful tool for top-of-funnel awareness, and LinkedIn's algorithm significantly favors it over text, resulting in higher engagement rates for video content."
"LinkedIn's introduction of Thought Leader Ads is a strategic move to amplify influential voices, targeting a broader audience to stimulate revenue growth as user engagement wanes."
Read at Adweek
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