How Wendy's Is Turning an All-American Chain Into a Brand for Brits
Briefly

Since its U.K. relaunch in mid-2021, Wendy's has opened 25 restaurants in the market, with sites in London, Sheffield and Brighton.Now, following a successful 18 months, it has ambitious plans to ramp things up with new spaces in Liverpool and Greater Manchester.The Republic of Ireland is also on the menu for 2023, with a blueprint to launch franchises on the European continent too.
Read at Adweek
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