Understanding consumer preferences is essential for travel brands to create effective marketing strategies, but how can they capitalize on anonymous traffic?
One-size-fits-all offers are not as effective as personalized value exchanges in acquiring first-party opt-ins, according to Ronen Kadosh.
Google's recent announcement suggests a reduced urgency for first-party data acquisition, but travel brands must remain committed to this approach.
Consumers increasingly opt-out of third-party cookies, making it essential for brands to utilize first-party data to enhance personalized marketing efforts.
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