Viral marketing is the practice of creating content designed to spread quickly across social media networks through word of mouth and social sharing, mimicking a virus.
Indicators of viral content include increases in engagement metrics, such as shares, likes, comments, and follower growth, showing how content resonates with the audience.
Viral marketing can tap new audiences at a low cost, generating high engagement and a more authentic community feel, compared to traditional marketing methods.
Despite the benefits, the response to a viral campaign can be unpredictable, potentially leading to negative buzz even after achieving extensive reach.
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