Search retargeting is a digital marketing strategy that targets an audience on the keywords related to a product or service they previously used in search engines.
After a user searches a keyword, the search engine anonymously collects the search query data using cookies or other tracking technology.
Search retargeting displays ads based on search behavior, to users who have shown interest in your products or topics, aiming to bring new visitors.
This type of marketing strategy can be an easy, cost-effective way to connect with a target audience.
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