As consumers, we now expect brands to personalize our experiences, with 71% of people demanding more tailored interactions. Companies must adjust or risk losing customers.
The iterative approach to personalization—constantly measuring and adopting diverse tactics from various sectors—helps businesses stay ahead of customer expectations in a competitive marketplace.
Hyper-personalization goes beyond traditional personalization by targeting individual consumers rather than groups, making it a more effective strategy for enhancing customer connections.
By employing AI and other advanced techniques, CPG brands are leading the way in hyper-personalization, setting a high standard for tailored customer experiences.
#personalization #consumer-expectations #marketing-strategies #customer-experience #hyper-personalization
Collection
[
|
...
]