Traditional demographic factors like age, income, and gender are becoming less effective for understanding consumer behaviors, as they fail to capture the complexities of modern identities.
Consumers today are not defined solely by their demographic characteristics; instead, their values, lifestyles, and personal experiences play crucial roles in their purchasing decisions.
As remote work and ecommerce rise, geographical location becomes less relevant in consumer segmentation, necessitating a focus on ideologically aligned groups rather than strict local markets.
Marketers must adopt a new mindset that looks beyond superficial demographics, embracing a more nuanced understanding of consumer identities to effectively reach and resonate with target audiences.
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