Commerce media uses first-party data from various merchants to deliver targeted ads, enhancing personalization and engagement across ecommerce sites and social media.
While both commerce and retail media utilize first-party data to target consumers, commerce media leverages multiple retailers' data for broader reach, unlike retail media.
By understanding browsing and purchase behavior, commerce media helps brands deliver ads in contexts where consumers are more likely to engage and convert.
Platforms like Criteo and LiveRamp facilitate access to first-party audience data, allowing brands to effectively utilize commerce media strategies.
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