Connected TV (CTV) and over-the-top (OTT) platforms are rapidly gaining traction, creating lucrative advertising opportunities as traditional TV loses viewer attention.
Advertisers can leverage programmatic advertising on Netflix to approach millions of engaged viewers, enhancing their marketing performance by targeting specific audiences effectively.
With over 200 million global subscribers, Netflix provides an unprecedented reach, connecting advertisers with diverse demographics in a way traditional media could not.
The shift to streaming indicates a significant transformation in media consumption, allowing advertisers to explore innovative strategies while maximizing engagement across platforms like Netflix.
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