A brand represents the intangible assets that entrepreneurs possess, while branding is the process of enhancing the brand by instilling credibility and trust. Great brands handle problems well, admitting to mistakes and taking care of customers through difficult situations.
Every time a company does something good, it deposits into its bank account. Building trust involves making positive actions, like successful product launches or resolving issues mutually, to increase credibility.
Deposits in the brand bank account can take various forms such as customer service, partnerships, and blog posts. Consistently making these deposits increases trust and credibility in the brand.
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