Customer obsession is a company's commitment to solving customer problems and improving their experiences at every touchpoint—from first click to post-purchase support. It means prioritizing long-term brand loyalty and high customer lifetime value over quick profits.
In ecommerce, where products are often similar and competitors are just a click away, standout service is one reason customers stick to a brand. In fact, 80% of customers now value experience as much as the product or service itself.
These businesses put human connection over profit margins, bending company policies in service of their clientele—a display of true customer obsession. This doesn't guarantee social media fame, but it cultivates a loyal customer base.
Many companies claim to put customers at the center of their business, pointing to annual surveys or quarterly focus groups as proof. But truly customer-obsessed companies go further, weaving customer perspectives into every role.
Collection
[
|
...
]