How This Kid-Focused Content Company Uses First-Party Data To Reach Households With Children | AdExchanger
Briefly

from AdExchanger10 months ago
The FTC is proposing changes to the Children's Online Privacy Protection Act, turning off targeted ads to children under 13 by default.
AdExchangerhttps://www.adexchanger.com/privacy/how-this-kid-focused-content-company-uses-first-party-data-to-reach-households-with-children/
Driver Studios is now targeting adult audiences interested in child-focused brands like Disney, using COPPA-compliant strategies and first-party data.
AdExchangerhttps://www.adexchanger.com/privacy/how-this-kid-focused-content-company-uses-first-party-data-to-reach-households-with-children/
Driver Studios partnered with privacy tech startup Qonsent to collect first-party data and avoid identifying children while targeting ads to adult audiences.
AdExchangerhttps://www.adexchanger.com/privacy/how-this-kid-focused-content-company-uses-first-party-data-to-reach-households-with-children/
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#coppa #advertising #target-audience #privacy-regulations #data-collection
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