#coppa

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AdExchanger
1 month ago
Marketing

How This Kid-Focused Content Company Uses First-Party Data To Reach Households With Children | AdExchanger

Driver Studios is facing challenges due to the proposed changes to COPPA, restricting targeted ads to children under 13.
The company is adapting by targeting adult audiences with an interest in child-focused brands, using first-party data.
Driver Studios partnered with Qonsent to collect first-party data for targeting ads to broader adult audiences while respecting privacy regulations. [ more ]
Future of Privacy Forum
2 months ago
Privacy professionals

FPF Files COPPA Comments with the Federal Trade Commission - Future of Privacy Forum

Regulations need to evolve with technology for online child protection
FPF commends FTC's efforts to strengthen COPPA and suggests refinements and updates. [ more ]
PortlandTribune.com
2 months ago
Privacy professionals

Oregon, 42 states push feds for greater online privacy protections for children

Urging FTC to update technology rules for children's privacy protection
COPPA rules need to adapt to the changes in technology and online landscape [ more ]
AdExchanger
4 months ago
Privacy professionals

How Will Contextual Advertising Fare When The FTC Revises Its COPPA Rule? | AdExchanger

The FTC has announced a proposed update to its Children's Online Privacy Protection (COPPA) Rule, which restricts data collection on children under 13.
The proposed update includes changes to the 'support for internal operations exception' that allows companies to collect personal information without parental consent for specific purposes. [ more ]
AdExchanger
4 months ago
Privacy professionals

The Top Ad Tech Data Privacy Stories Of 2023 | AdExchanger

Rather than rounding up the obvious online privacy trends of 2023, let's dive into the weeds.
AdExchanger
2 months ago
Online marketing

Why 'Family-Focused' Streaming Platform Future Today Is Tweaking Its Image | AdExchanger

Advertising on kids' content is challenging due to COPPA restrictions.
Future Today rebrands as family-friendly to attract advertisers targeting both kids and parents. [ more ]
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