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1 month agoHow This Kid-Focused Content Company Uses First-Party Data To Reach Households With Children | AdExchanger
Driver Studios is facing challenges due to the proposed changes to COPPA, restricting targeted ads to children under 13.
The company is adapting by targeting adult audiences with an interest in child-focused brands, using first-party data.
Driver Studios partnered with Qonsent to collect first-party data for targeting ads to broader adult audiences while respecting privacy regulations. [ more ]